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<channel>
	<title>Parusha | Design + Lettering</title>
	<link>http://www.parusha.com</link>
	<description>Parusha | Design + Lettering</description>
	<pubDate>Thu, 23 Feb 2012 10:05:35 +0000</pubDate>
	<generator>http://www.parusha.com</generator>
	<language>en</language>
	
		
	<item>
		<title> Promotional Brochure/Event Diary</title>
		<link>http://parusha.com/Promotional-Brochure-Event-Diary</link>
		<comments>http://parusha.com/following/parusha.com/Promotional-Brochure-Event-Diary</comments>
		<pubDate>Thu, 23 Feb 2012 10:05:35 +0000</pubDate>

		<dc:creator>Parusha &#124; Design + Lettering</dc:creator>
		
		<category><![CDATA[Graphic Design]]></category>

		<guid isPermaLink="false">1484364</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/3/113734/1484364/monster_02.jpg" border="0" width="670" height="472" width_o="850" height_o="600" src_o="http://payload.cargocollective.com/1/3/113734/1484364/monster_02_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/3/113734/1484364/monster.jpg" border="0" width="670" height="472" width_o="850" height_o="600" src_o="http://payload.cargocollective.com/1/3/113734/1484364/monster_o.jpg" align="left" /&#62; 

Promotional Brochure/Event Diary

This is an example of design and branding for an event - The Science Fiction Film Festival at the BFI. I wanted to create a brochure that would become a souvenir. I treated the type in a style reminiscent of science fiction movie posters and used a memorable quote from Frankenstein to create a "poster" on one side of the brochure.

(College Project)</description>
		<wfw:commentRss></wfw:commentRss>

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	<item>
		<title>Editorial Design</title>
		<link>http://parusha.com/Editorial-Design</link>
		<comments>http://parusha.com/following/parusha.com/Editorial-Design</comments>
		<pubDate>Thu, 23 Feb 2012 10:05:32 +0000</pubDate>

		<dc:creator>Parusha &#124; Design + Lettering</dc:creator>
		
		<category><![CDATA[Graphic Design]]></category>

		<guid isPermaLink="false">1484308</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/3/113734/1484308/bones_06.jpg" border="0" width="670" height="472" width_o="850" height_o="600" src_o="http://payload.cargocollective.com/1/3/113734/1484308/bones_06_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/3/113734/1484308/bones_05.jpg" border="0" width="670" height="472" width_o="850" height_o="600" src_o="http://payload.cargocollective.com/1/3/113734/1484308/bones_05_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/3/113734/1484308/bones_04.jpg" border="0" width="670" height="472" width_o="850" height_o="600" src_o="http://payload.cargocollective.com/1/3/113734/1484308/bones_04_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/3/113734/1484308/bones_03.jpg" border="0" width="670" height="472" width_o="850" height_o="600" src_o="http://payload.cargocollective.com/1/3/113734/1484308/bones_03_o.jpg" align="left" /&#62; 

Editorial Design

Arts and Culture Magazine Branding, Design and Layout. I produced the layouts and custom type.

(College Project)</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Skoda</title>
		<link>http://parusha.com/Skoda</link>
		<comments>http://parusha.com/following/parusha.com/Skoda</comments>
		<pubDate>Thu, 23 Feb 2012 10:05:20 +0000</pubDate>

		<dc:creator>Parusha &#124; Design + Lettering</dc:creator>
		
		<category><![CDATA[Graphic Design]]></category>

		<guid isPermaLink="false">2343383</guid>
		<description>&#60;img src="http://payload2.cargocollective.com/1/3/113734/2343383/skoda.jpg" border="0" width="670" height="600" width_o="670" height_o="600" src_o="http://payload2.cargocollective.com/1/3/113734/2343383/skoda_o.jpg" align="left" /&#62; &#60;img src="http://payload2.cargocollective.com/1/3/113734/2343383/skoda_01.jpg" border="0" width="670" height="600" width_o="670" height_o="600" src_o="http://payload2.cargocollective.com/1/3/113734/2343383/skoda_01_o.jpg" align="left" /&#62; &#60;img src="http://payload2.cargocollective.com/1/3/113734/2343383/skoda_02.jpg" border="0" width="670" height="600" width_o="670" height_o="600" src_o="http://payload2.cargocollective.com/1/3/113734/2343383/skoda_02_o.jpg" align="left" /&#62; 

Skoda 0%

Skoda wanted to promote their "Big Fat Zero" offer (0% VAT and 0% APR). My contribution to this solution was finding a suitably fat "0" and designing the layout, which was applied to billboards and newspaper ads.

Client: Fallon</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Annual Report</title>
		<link>http://parusha.com/Annual-Report</link>
		<comments>http://parusha.com/following/parusha.com/Annual-Report</comments>
		<pubDate>Thu, 23 Feb 2012 10:05:18 +0000</pubDate>

		<dc:creator>Parusha &#124; Design + Lettering</dc:creator>
		
		<category><![CDATA[Graphic Design]]></category>

		<guid isPermaLink="false">2343609</guid>
		<description>&#60;img src="http://payload2.cargocollective.com/1/3/113734/2343609/annual_report_03.jpg" border="0" width="670" height="600" width_o="670" height_o="600" src_o="http://payload2.cargocollective.com/1/3/113734/2343609/annual_report_03_o.jpg" align="left" /&#62; &#60;img src="http://payload2.cargocollective.com/1/3/113734/2343609/annual_report.jpg" border="0" width="670" height="600" width_o="670" height_o="600" src_o="http://payload2.cargocollective.com/1/3/113734/2343609/annual_report_o.jpg" align="left" /&#62; &#60;img src="http://payload2.cargocollective.com/1/3/113734/2343609/annual_report_02.jpg" border="0" width="670" height="600" width_o="670" height_o="600" src_o="http://payload2.cargocollective.com/1/3/113734/2343609/annual_report_02_o.jpg" align="left" /&#62; 

Annual Report

The brief was to come up with an interesting way of presenting information in an annual report. Lucas Stuart is a company that deals with engineering infrastructure and building construction in Australia and the Asia-Pacific. I used the brand colours and imagery associated with the industry to come up with this solution.

(College Work)</description>
		<wfw:commentRss></wfw:commentRss>

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	<item>
		<title>Eurostar</title>
		<link>http://parusha.com/Eurostar</link>
		<comments>http://parusha.com/following/parusha.com/Eurostar</comments>
		<pubDate>Thu, 23 Feb 2012 10:05:16 +0000</pubDate>

		<dc:creator>Parusha &#124; Design + Lettering</dc:creator>
		
		<category><![CDATA[Graphic Design]]></category>

		<guid isPermaLink="false">2343507</guid>
		<description>&#60;img src="http://payload2.cargocollective.com/1/3/113734/2343507/eurostar.jpg" border="0" width="670" height="600" width_o="670" height_o="600" src_o="http://payload2.cargocollective.com/1/3/113734/2343507/eurostar_o.jpg" align="left" /&#62; &#60;img src="http://payload2.cargocollective.com/1/3/113734/2343507/eurostar_01.jpg" border="0" width="670" height="600" width_o="670" height_o="600" src_o="http://payload2.cargocollective.com/1/3/113734/2343507/eurostar_01_o.jpg" align="left" /&#62; 

Eurostar

This ad was produced to promote Eurostar's partnership with Start and their effort to be a greener travel company. My contribution to the solution was the layout and design.

Client: Fallon</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Lettering styles</title>
		<link>http://parusha.com/Lettering-styles</link>
		<comments>http://parusha.com/following/parusha.com/Lettering-styles</comments>
		<pubDate>Mon, 23 Jan 2012 17:48:59 +0000</pubDate>

		<dc:creator>Parusha &#124; Design + Lettering</dc:creator>
		
		<category><![CDATA[hand-lettering]]></category>

		<guid isPermaLink="false">2659986</guid>
		<description>&#60;img src="http://payload17.cargocollective.com/1/3/113734/2659986/test.jpg" border="0" width="670" height="470" width_o="670" height_o="470" src_o="http://payload17.cargocollective.com/1/3/113734/2659986/test_o.jpg" align="left" /&#62; &#60;img src="http://payload17.cargocollective.com/1/3/113734/2659986/test2_3.jpg" border="0" width="670" height="470" width_o="670" height_o="470" src_o="http://payload17.cargocollective.com/1/3/113734/2659986/test2_3_o.jpg" align="left" /&#62; &#60;img src="http://payload17.cargocollective.com/1/3/113734/2659986/test3.jpg" border="0" width="670" height="470" width_o="670" height_o="470" src_o="http://payload17.cargocollective.com/1/3/113734/2659986/test3_o.jpg" align="left" /&#62; &#60;img src="http://payload17.cargocollective.com/1/3/113734/2659986/style_parusha.jpg" border="0" width="670" height="470" width_o="670" height_o="470" src_o="http://payload17.cargocollective.com/1/3/113734/2659986/style_parusha_o.jpg" align="left" /&#62; &#60;img src="http://payload17.cargocollective.com/1/3/113734/2659986/style_parusha3.jpg" border="0" width="670" height="470" width_o="670" height_o="470" src_o="http://payload17.cargocollective.com/1/3/113734/2659986/style_parusha3_o.jpg" align="left" /&#62; &#60;img src="http://payload17.cargocollective.com/1/3/113734/2659986/style_parusha2.jpg" border="0" width="670" height="470" width_o="670" height_o="470" src_o="http://payload17.cargocollective.com/1/3/113734/2659986/style_parusha2_o.jpg" align="left" /&#62; &#60;img src="http://payload17.cargocollective.com/1/3/113734/2659986/style_parusha4.jpg" border="0" width="670" height="470" width_o="670" height_o="470" src_o="http://payload17.cargocollective.com/1/3/113734/2659986/style_parusha4_o.jpg" align="left" /&#62; 

Hand-lettering styles and hand-writing samples
</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Pinch me, I'm dreaming</title>
		<link>http://parusha.com/Pinch-me-I-m-dreaming</link>
		<comments>http://parusha.com/following/parusha.com/Pinch-me-I-m-dreaming</comments>
		<pubDate>Sat, 14 Jan 2012 07:47:34 +0000</pubDate>

		<dc:creator>Parusha &#124; Design + Lettering</dc:creator>
		
		<category><![CDATA[hand-lettering]]></category>

		<guid isPermaLink="false">2357787</guid>
		<description>&#60;img src="http://payload2.cargocollective.com/1/3/113734/2357787/pinch_me.jpg" border="0" width="670" height="472" width_o="670" height_o="472" src_o="http://payload2.cargocollective.com/1/3/113734/2357787/pinch_me_o.jpg" align="left" /&#62; &#60;img src="http://payload2.cargocollective.com/1/3/113734/2357787/pinch_me_01.jpg" border="0" width="670" height="472" width_o="670" height_o="472" src_o="http://payload2.cargocollective.com/1/3/113734/2357787/pinch_me_01_o.jpg" align="left" /&#62; &#60;img src="http://payload2.cargocollective.com/1/3/113734/2357787/pinch_me_02.jpg" border="0" width="670" height="472" width_o="670" height_o="472" src_o="http://payload2.cargocollective.com/1/3/113734/2357787/pinch_me_02_o.jpg" align="left" /&#62; &#60;img src="http://payload2.cargocollective.com/1/3/113734/2357787/pinch_me_03.jpg" border="0" width="670" height="472" width_o="670" height_o="472" src_o="http://payload2.cargocollective.com/1/3/113734/2357787/pinch_me_03_o.jpg" align="left" /&#62; &#60;img src="http://payload2.cargocollective.com/1/3/113734/2357787/pinch_me_04.jpg" border="0" width="670" height="472" width_o="670" height_o="472" src_o="http://payload2.cargocollective.com/1/3/113734/2357787/pinch_me_04_o.jpg" align="left" /&#62; &#60;img src="http://payload2.cargocollective.com/1/3/113734/2357787/pinch_me_05.jpg" border="0" width="670" height="472" width_o="670" height_o="472" src_o="http://payload2.cargocollective.com/1/3/113734/2357787/pinch_me_05_o.jpg" align="left" /&#62; &#60;img src="http://payload2.cargocollective.com/1/3/113734/2357787/pinch_me_06.jpg" border="0" width="670" height="472" width_o="670" height_o="472" src_o="http://payload2.cargocollective.com/1/3/113734/2357787/pinch_me_06_o.jpg" align="left" /&#62; &#60;img src="http://payload2.cargocollective.com/1/3/113734/2357787/pinch_me_07.jpg" border="0" width="670" height="472" width_o="670" height_o="472" src_o="http://payload2.cargocollective.com/1/3/113734/2357787/pinch_me_07_o.jpg" align="left" /&#62; &#60;img src="http://payload2.cargocollective.com/1/3/113734/2357787/pinch_me_08.jpg" border="0" width="450" height="675" width_o="450" height_o="675" src_o="http://payload2.cargocollective.com/1/3/113734/2357787/pinch_me_08_o.jpg" align="left" /&#62; 

Pinch me I'm dreaming
My hand-lettering exhibition at Main Street Life Johannesburg, South Africa

The installation is a colourful, typographic exploration of dreams, comprising of painted letters on found objects.

Here you will find dreams – shattered, hollow, faded and wild. Plus a few other varieties.

Viewings by appointment
4th floor of Main Street Life
www.mainstreetlife.co.za</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>BBC Art Sale</title>
		<link>http://parusha.com/BBC-Art-Sale</link>
		<comments>http://parusha.com/following/parusha.com/BBC-Art-Sale</comments>
		<pubDate>Tue, 22 Nov 2011 00:04:49 +0000</pubDate>

		<dc:creator>Parusha &#124; Design + Lettering</dc:creator>
		
		<category><![CDATA[Hand-lettering]]></category>

		<guid isPermaLink="false">2343580</guid>
		<description>&#60;img src="http://payload2.cargocollective.com/1/3/113734/2343580/bbc_flyer.jpg" border="0" width="670" height="600" width_o="670" height_o="600" src_o="http://payload2.cargocollective.com/1/3/113734/2343580/bbc_flyer_o.jpg" align="left" /&#62; 

BBC Art Sale

Hand type and flyer design for an event that was filmed as part of a BBC documentary series.

Client: Talk Back Thames</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Cadbury Wishes</title>
		<link>http://parusha.com/Cadbury-Wishes</link>
		<comments>http://parusha.com/following/parusha.com/Cadbury-Wishes</comments>
		<pubDate>Mon, 21 Nov 2011 23:59:30 +0000</pubDate>

		<dc:creator>Parusha &#124; Design + Lettering</dc:creator>
		
		<category><![CDATA[Hand-lettering]]></category>

		<guid isPermaLink="false">2343547</guid>
		<description>&#60;img src="http://payload2.cargocollective.com/1/3/113734/2343547/cadbury_wishes_02.jpg" border="0" width="670" height="600" width_o="670" height_o="600" src_o="http://payload2.cargocollective.com/1/3/113734/2343547/cadbury_wishes_02_o.jpg" align="left" /&#62; &#60;img src="http://payload2.cargocollective.com/1/3/113734/2343547/cadbury_wishes_01.jpg" border="0" width="670" height="600" width_o="670" height_o="600" src_o="http://payload2.cargocollective.com/1/3/113734/2343547/cadbury_wishes_01_o.jpg" align="left" /&#62; &#60;img src="http://payload2.cargocollective.com/1/3/113734/2343547/cadbury_wishes_03.jpg" border="0" width="670" height="600" width_o="670" height_o="600" src_o="http://payload2.cargocollective.com/1/3/113734/2343547/cadbury_wishes_03_o.jpg" align="left" /&#62; &#60;img src="http://payload2.cargocollective.com/1/3/113734/2343547/cadbury_wishes_04.jpg" border="0" width="670" height="600" width_o="670" height_o="600" src_o="http://payload2.cargocollective.com/1/3/113734/2343547/cadbury_wishes_04_o.jpg" align="left" /&#62; 

Cadbury Wishes

The brief was to create a children's dream world, to promote Cadbury's new chocolate Cadbury Wishes and their partnership with The Make A Wish Foundation, which helps to "grant the wishes of children suffering from illness".

Produced the hand-type for the endline, plus the design and layout.

Client: Fallon</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Screme Egg </title>
		<link>http://parusha.com/Screme-Egg</link>
		<comments>http://parusha.com/following/parusha.com/Screme-Egg</comments>
		<pubDate>Mon, 21 Nov 2011 23:47:14 +0000</pubDate>

		<dc:creator>Parusha &#124; Design + Lettering</dc:creator>
		
		<category><![CDATA[Hand-lettering]]></category>

		<guid isPermaLink="false">2343430</guid>
		<description>&#60;img src="http://payload2.cargocollective.com/1/3/113734/2343430/screme_egg_01.jpg" border="0" width="670" height="600" width_o="670" height_o="600" src_o="http://payload2.cargocollective.com/1/3/113734/2343430/screme_egg_01_o.jpg" align="left" /&#62; &#60;img src="http://payload2.cargocollective.com/1/3/113734/2343430/screme_egg_02.jpg" border="0" width="670" height="600" width_o="670" height_o="600" src_o="http://payload2.cargocollective.com/1/3/113734/2343430/screme_egg_02_o.jpg" align="left" /&#62; &#60;img src="http://payload2.cargocollective.com/1/3/113734/2343430/screme_egg_03.jpg" border="0" width="670" height="600" width_o="670" height_o="600" src_o="http://payload2.cargocollective.com/1/3/113734/2343430/screme_egg_03_o.jpg" align="left" /&#62; 

Screme Egg

Produced the illustrated splat and hand-type, which were then rendered in 3D. I also designed the layout, which was applied to telephone boxes and billboards during the run up to Halloween. The splat and hand-type were also used in an animated ad - click here to view it.

Client: Fallon</description>
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